Navigating the Challenges of Measuring the Impact and Effectiveness of Coaching

Coaching is a thriving multibillion-dollar industry. Yet, a challenge lies in effectively measuring, tracking, and evaluating its impact.


Coaching is a thriving multibillion-dollar industry. Yet, a challenge lies in effectively measuring, tracking, and evaluating its impact. Scientific evidence is still evolving when it comes to uncovering the factors and observable behaviours that determine coaching effectiveness.

In this enlightening article, we dive deep into the influential factors that shape coaching effectiveness. Read on to discover the measurable behaviours that drive success and gain valuable insights to enhance your coaching practices.

Exploring the Cube of Coaching Effectiveness

In her  2023 paper, “The Cube of Coaching Effectiveness,” Joanna Jarosz presents a comprehensive overview of existing academic literature on the topics of Measuring coaching effectiveness. Through her conceptual analysis, Jarosz uncovers commonalities and establishes measurable components which form a dynamic three-dimensional space comprising individual wellbeing, individual performance, and the coaching relationship.

  1. Wellbeing encompasses autonomy, positive relationships, environmental mastery, self-acceptance, purpose, personal growth, positive emotions, engagement, and achievement. Together, they paint a holistic picture of our overall state of being.
  2. Individual performance is a journey of self-discovery. This includes self-evaluations, feedback from supervisors or peers, and assessing our level of psychological satisfaction. It’s about exploring the behaviours that nurture our autonomy, competency, and sense of connection.
  3. When evaluating the coaching relationship, Jarosz emphasizes three key factors that make it truly impactful. First and foremost, the coach’s competency, knowledge, and possession of the right coaching skills are crucial. This entails not only professional expertise and experience but also the ability to connect genuinely with clients, practice self-reflection, self-awareness, and a continuous learning mindset.

    Moreover, Jarosz highlights four essential skills for effective coaching: active listening, providing unconditional positive regard, empowering and challenging the client, and holding them accountable.The perception of the coach’s effectiveness by the coachee also plays a significant role in driving improved performance and positive behavior. When the coachee views the coach as more ‘effective,’ it creates a positive impact.

    Lastly, the dynamics of the coaching relationship are vital for success. A thriving coaching partnership necessitates a safe and open environment, a client-centered approach, a focus on the coachee’s strengths, a well-defined goal, and a clear plan of action. These elements contribute to a dynamic and fruitful coaching journey.

Going Beyond Numbers for Lasting Impact and Growth

According to Jarosz, unlocking effectiveness requires a holistic approach that goes beyond mere numbers. It involves evaluating both behaviors and outcomes. So, how can we achieve this? Well, we can use a range of tools like behavior and skill checklists, self-evaluation, 360° questionnaires, and scientifically validated measurement instruments. These powerful tools allow us to track changes in satisfaction and well-being.

In Jarosz’s enlightening paper, you’ll discover valuable insights on measuring coaching effectiveness. By implementing the suggestions and recommendations provided, you’ll unlock the potential for robust measurement. But the true treasure for practitioners lies in developing awareness of the three dimensions of coaching effectiveness: individual wellbeing, individual performance, and the coaching relationship.

Exploring Innovative Measurement Approaches

With this newfound awareness, you hold the power to choose between a simple or intricate approach to measurement, and most importantly, take an active role in enhancing the effectiveness of your coaching. Let’s dive into a few exciting ideas to kickstart your journey:


To better gauge the progress of wellbeing throughout coaching sessions, both clients and coaches can track improvements by creating a list. By incorporating pre- and post-coaching assessments, we can explore different facets of wellbeing, including autonomy, positive relationships, environmental mastery, self-acceptance, purpose in life, personal growth, positive emotions, engagement, and achievement.

Individual Performance

Engage your clients by sending them a one-question survey after each session: How impactful was this session for you?

Conduct a self-evaluation based on your “right coaching skills” of active listening, unconditional positive regard, the ability to challenge and empower the client, and the ability to hold them accountable.

Engage an ICF mentor to receive feedback to enhance your coaching effectiveness.

Coaching relationship

To acknowledge the connection between your client’s perception of your effectiveness and their own performance, add this question to your Session Reflection: How effective was your coach in today’s session?


You have the option to explore the ideas mentioned earlier or choose not to try any of them. In either case, it is recommended to conclude each session by reflecting on the three factors that determine coaching effectiveness. By doing so, you can gain a genuine understanding of how effective your coaching has been. The Cube of Coaching Effectiveness framework not only serves as a tool to measure coaching effectiveness but also offers a valuable perspective for evaluating and enhancing your own coaching skills.


Jarosz, J. (2023). The Cube of Coaching Effectiveness. International Journal of Evidence Based Coaching and Mentoring, 21(1), 31-49. doi: 10.24384/gkny-df71